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Woolies tells us prices going down, as roast chooks hiked by 10 percent

Ten percent rise on chickens. Copyright: Orange News Examiner.

By Peter Holmes

Woolworths has explained its decision to hike the cost of its popular roast chickens by 10 percent.

In recent days the price of a roast chicken has risen from $10 to $11, putting more pressure on stretched household budgets.

Wholesalers have been paying more to suppliers for their poultry, and these prices have been passed onto supermarkets, Woolworths said.

The last price rise on the roast chickens was in January 2019, when they went from $9 to $10.

The $9 to $11 change represents an increase of more than 22 percent.

"We understand value is important to our customers and work hard to ensure our prices remain competitive in the market," a Woolworths spokesperson said.

A Woolies roast chicken. Now $11. Copyright: Orange News Examiner.

"We've adjusted some of our retail prices following wholesale cost increases from our suppliers."

Woolworths said that prices of its goods decreased overall in 2021. It supplied statistics stating that "average prices" dropped in each of the past four financial quarters.

In an interview with yahoo! last week Woolworths CEO Brad Banducci said that while apples and avocados had come down in price, "both beef and lamb have become incredibly expensive and we all notice that. They become almost a bit of a luxury item".

He added: "That said, pork prices have stopped going up and certainly chicken prices are holding."

Holding, yet on the rise.


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